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Case Study: ONSET Ventures
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This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.
Filename: HVOnsetV.rtf

Case Study: Perot and General Motors
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5 pages. This is an invaluable case study analysis of the merger of Perot's EDS Company and General Motors. There are several key topics in this paper including why GM bought out Ross Perot and why the merger should not have taken place at all. Perot and Smith were not able to accomplish the changes they set out to accomplish with the merger and this paper goes into the reasons for that.
Filename: JGAperot.rtf

Case Study: Pfizer
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8 pages in length. The writer discusses Pfizer's animal health products as they relate to the declining ranching industry and the need to refurbish the company's segmented marketing approach. No bibliography.
Filename: TLCPfizr.rtf

Case Study: Texas Instruments
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5 pages in length. Responsible for the vast expansion of semiconductors in the latter part of the twentieth century, Texas Instruments helped implement a significant change in the process of education. Primarily a geophysical exploration company in the early 1950s, Texas Instruments ultimately modified its overall direction to include semiconductor technology, an up and coming development that enabled the company to be one of the first to create a completely transistor radio. This step led to another and another until Texas Instruments was considered the leader of manufactured integrated circuits. The vast growth within the global electronics market, for which Texas Instruments helped to clear a pathway, proved highly successful for the company; as the 1970s approached, Texas Instruments had cornered the market with regard to user-end products. No bibliography.
Filename: TLCTexIn.wps

Case Study; Neptune’s Gold
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This 11 page paper is a marketing case study based in a case supplied by the student. Neptune Gourmet Seafood is a premium brand is seafood, selling at a good premium on the market. The company have invested and have increased supply beyond their premium market demand. The suggestion has been to start a lower priced mass market product but concerns exist for the impact this could have on the company’s existing brand and how it may devalue it directly or indirectly. The paper looks at the theory and the practice to consider how Neptune should respond and suggests a marketing strategy. The bibliography cites 14 sources.
Filename: TEneptuneg.rtf

Catatech Case Analysis
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A 3 page research paper that offers a hypothetical case study in which the writer proposes arguments to persuade the company's CEO for a greater Internet presence. The writer discusses obstacles and benefits of e-commerce. Bibliography lists 2 sources.
Filename: khcata.rtf

Category Management
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A 20 page paper providing chapters 1 and 2 of an MBA thesis discussing category management from the retailer's perspective and hypothesizing that its use leads to greater customer satisfaction. Chapter 1 is the introduction and provides background on category management, its uses, history and development. Chapter 2 is the literature review for the project. Bibliography lists 31 sources.
Filename: KSmktgCatMgmt.rtf

Caterpillar (Harvard Business School Case Study Analysis)
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This 4 page paper examines a case study. The case is evaluated based on four questions provided by a student. The focus of the paper is on changes made by Caterpillar during 1987. A Q&A format is used. No additional sources cited.
Filename: SA537Cat.rtf

Celera Genomics
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This 5 page paper provides a general and financial overview of this innovative company. One of its major products are highlighted and the company's future is discussed. Bibliography lists 5 sources.
Filename: SA326CRA.rtf

Central Bark Dog Daycare Marketing Plan
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This 8 page paper is a marketing pan for setting up a new dog day care center. The paper presents the service that is to be offered, identifies the target market, assesses the evidence that indicates the service is needed, undertakes a brief competitive analysis before outlines a marketing strategy to be used. The bibliography cites 5 sources.
Filename: TEbarkdog.rtf

Central Bark Dog Daycare Marketing Plan
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This 16 page paper is a marketing plan for starting up a new doggie daycare center in San Francisco. The idea and potential market are both examined along with a launch campaign and initial marketing budget. The bibliography cites 7 sources.
Filename: TEbarkdogsan.rtf

Chad's Creative Concepts (Case Study Analysis)
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This 5 page paper examines this case study presented by a student. Issues pertinent to cash flow, corporate finance and reputation are addressed. Bibliography lists 3 sources.
Filename: SA603cse.rtf

Channel Islands Surfboards
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This 5 page paper includes several sections to provide an overview of Channel Islands Surfboards. While no conclusion is provided at the request of the student, this paper is chock full of information about this firm and also includes a full SWOT analysis. Bibliography lists 7 sources.
Filename: SA515CIS.rtf

China: Imports and Exports
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10 pages in length. The purpose of this paper is to research the legal environment concerning the production and shipment of a toy company in China. Topics include manufacturing and regulations, competition, taxation for exported goods as well as shipping modes and shipping documents needed for shipment. Based on the research herein, recommendations will be made. Bibliography lists 7 sources.
Filename: JGAchnai.wps

Choosing the Best Media
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This 3 page paper determines and evaluates the key elements that a Media Planner would have to consider when faced with the task of selecting primary and secondary media for the launch of a new city health and fitness club. The bibliography cites 2 sources.
Filename: TEmedchoice.rtf

Cima Marketing Case Study
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Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a future marketing strategy. This 7 page paper looks at the future strategies that are open to the company, examines the strengths and weaknesses of each strategy before making a recommendation. The bibliography cites 5 sources.
Filename: TEcimama.rtf

Citigroup in Post-WTO China (Case Study Analysis)
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This 3 page paper examines a case study submitted by a student. The business environment in China is discussed. Bibliography lists 2 sources.
Filename: SA601WTO.rtf

Citroen Xsara Picasso and the Volkswagen Sharon
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In 2000 Citroen and Volkswagen launched major marketing campaigns for their MPV’s. Citroen’s Xsara Picasso was new and the Volkswagen Sharon was an existing competitor. This 7 page paper, based on a case study supplied by the student, compares these two very different campaigns. The paper compares and contrasts the goals, the messages and target markets, the way the campaigns were executed and how the competition may react.
Filename: TExsarapic.rtf

CleaverTech Marketing Simulation Case
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This 10 page paper looks at a case supplied by the student where a firm is marketing a product over 5 periods. The paper considers the way marketing decision were made and the results that they yield. The bibliography cites 4 sources.
Filename: TEcleaver2.rtf

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