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Scripted Television is an Art Form
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This 5 page paper compares and contrasts scripted television with reality TV. Bibliography lists 3 sources.
Filename: SA832TV.rtf

Sears: Electronic Versus Print Marketing
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This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography lists 10 sources.
Filename: SA833Srs.rtf

Selling Radio: The Commercialization of American Broadcasting
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This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Filename: MHRado3.rtf

Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf

Should there be a Utilitarian Approach by the Media when Reporting on War?
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This 8 page paper considers the role of the media when reporting on war. The paper focuses on the war against terrorism in Afghanistan, but can be applied to other conflict. The writer looks at how the reporting may serve the philosophy of the greatest good, and how reports may conflict with commercial interests. The bibliography cites 4 sources.
Filename: TEutilre.wps

Signaling the Wave of the Future: Radio Broadcast Media in the 1930s
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A 14 page (13 pp. + 1 pg. outline) paper which examines the medium of radio during the 1930s, and among other issues provides an historical background, discusses its pioneers, considers types of programming, and explores the emergence of broadcast journalism. Bibliography lists 15 sources.
Filename: TGradio.rtf

Sin, Sanctimony & Satire - John Updike's A Month of Sundays
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A 15-page paper that reviews John Updike's 1975 novel entitled A Month of Sundays and examines the greed and scandal that marked the world of evangelism in the decade following its publication. The humor and ambiguity of A Month of Sundays is discussed, followed by a discussion of the practices of televangelists Oral Roberts, Jim and Tammy Faye Bakker, and Jimmy Swaggart in the late 1980s. Bibliography lists 12 sources.
Filename: LCSatire.doc

Sirius Satellite Radio and FCC Broadcast Regulation of Fines
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A 10 page paper which examines Sirius Satellite Radio, how the FCC is regulating fines on broadcasters, and discusses the increase in disk jockeys who are choosing Sirius to avoid restrictions. Bibliography lists 5 sources.
Filename: TGsirius.rtf

Sitcoms Of The 50's & 60's -- Media Portrayal Of The American Family
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A 14 page research paper on the history of situational comedies ("sitcoms") and their presentation of the American family during the 1950's and 60's. The writer discusses specific shows, their characters, and the degree of reality presented by them and their on-screen families. Comparisons are made between yesterday and today regarding TV's portrayal of divorce, social problems, etc; Bibliography lists approximately 10 sources.
Filename: Sitcom60.wps

Situation Comedy Through the Ages
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Sitcoms are explored from the fifties through the nineties in this 10 page overview. The programs are exposed as being unrealistic and the question of why some comedies endure while others fade is the main theme of the paper. Highlighted shows include 'I Love Lucy', 'The Honeymooners', 'The Dick Van Dyke Show' and 'Seinfeld'. Bibliography lists 8 sources.
Filename: Sitcomed.wps

Soap Operas And Language
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10 pages in length. Most people watch a television program without any knowledge of how their visual/auditory senses are being manipulated by myriad signs and symbols; in other words, viewers are led down a pathway that instructs how, when and to what extent they will react depending upon the stimulus. Soap operas present some of the most appropriate examples of this type of communicative process whereby language blends with other visual and auditory cues to create an interactive premise that establishes the extent of viewers' role and involvement. This inherent connection between semiotic language and social psychology in relation to media study helps to facilitate an understanding of corresponding developments that have come about over the past several decades in response to soap opera connotation. Bibliography lists 10 sources.
Filename: TLCSoapLanguage.rtf

Social Economic Inequality Questions
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A 10 page research paper that answers various questions about the reliability of certain forms of media information. These questions, in general, discuss how information can be slanted or misrepresented in order to promote a certain "slant" on the news, or another covert agenda, such as selling a specific medication. Bibliography lists 7 sources, but the bibliography is incomplete.
Filename: khcomqu.rtf

Social Learning from Mass Media
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A 5 page paper discussing some of the benefits that television can have. Specific episodes have been instrumental in cases of assault and murder recreating scenes aired only a few days before, and TV in general has been blamed for contributing to society's general decline in the "sex and violence" vein. The influence of mass media on social learning is illustrated not only in these negative aspects, but uses the popular series "Touched by an Angel" as counterpoint. The ultimate message of the show is that one person truly can make a difference, but only if that one person stands up for what is right and acts on his convictions. That message has been lost in the mass media for some time, but the viewing audience is proving that network audiences are not so shallow, after all. Bibliography lists 5 sources. KS-TBA.doc
Filename: KS-TBA.doc

Social Problems and the Media -- The Global Issue of HIV and AIDS
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This 8 page report discusses the fact that in less than two decades, the pandemic of human immunodeficiency virus (HIV) infection has become an international health, social, and economic emergency. Not surprisingly, media coverage of AIDS, the impact of the disease, and research into the human immunodeficiency virus (HIV) has become an important channel of communication regarding treatment, research breakthroughs, and the development of new treatments. However, attention to the impact of HIV infection and AIDS in Third World nations has been less than comprehensive and exemplifies the ways in which the media (and society, in general) tends to neglect the devastating impact of the disease in places such as sub-Saharan Africa. Bibliography lists 5 sources.
Filename: BWmtvsoc.wps

Society SmackDown -- the WWF and Its Contribution to a Violent Society
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This 10 page report discusses the WWF or World Wrestling Federation and how it contributes to the perpetuation of violence in society. Wrestling is a phenomenon unto itself. Its fans joyfully buy into the mayhem, the insults, and the staging. Concerns about the ways in which modern society has become increasingly more violent have caused numerous studies to take place between the effects of “fantasy violence” in entertainment and its impact on viewers. The WWF is certainly one of the most generous of contributors to the attitude of violence and revenge as a means for settling virtually any form of dispute. Bibliography lists 6 sources.
Filename: BWwwf.wps

Sociological Analysis: “Extreme Makeover”
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An 8 page paper which analyzes and examines the popular media show “Extreme Makeover” from a sociological perspective. Bibliography lists 5 sources.
Filename: RAexmak.rtf

Source Credibility
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This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.
Filename: TEsourcred.rtf

Spiral Of Cynicism: The Press And The Public Good
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A 7 page synopsis of the book 'Spiral of Cynicism: The Press and the Public Good' by Joseph N. Cappella & Kathleen Hall Jamieson. The subject of this book is the media's portaryal of political issues which, more often than not, result in an attitude of cynicism on behalf of the viewer. The authors illustrate how this is done through a selective framing which revolves around the cynical impression of any given poltiical situation. No additional sources cited.
Filename: Spiralcy.wps

Sports' and Television's Coevolution
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A 10 page paper discussing the concurrent path that sports and television have traveled over the years to arrive at current conditions. The future of the sports-TV connection stands at the brink of change that could rival the influence that each has had on the other in the past 50 years. TV needed to persist as people caught up with technology and put those 10" black and white sets in their homes; it now will need to do the same as it waits for viewers to become enamored of digital, interactive TV. Bibliography lists 7 sources.
Filename: KSsportsTV.wps

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